{"id":4845,"date":"2019-06-28T13:33:16","date_gmt":"2019-06-28T11:33:16","guid":{"rendered":"https:\/\/phronesys.eu\/?p=4845"},"modified":"2024-04-05T12:56:01","modified_gmt":"2024-04-05T10:56:01","slug":"znaczenie-zarzadzania-relacjami-w-sektorze-b2b-2","status":"publish","type":"post","link":"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/znaczenie-zarzadzania-relacjami-w-sektorze-b2b-2\/","title":{"rendered":"Znaczenie zarz\u0105dzania relacjami w sektorze B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4845\" class=\"elementor elementor-4845\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c4fd20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c4fd20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd81b2\" data-id=\"bcd81b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75e50ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e50ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0099202\" data-id=\"0099202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f43236e elementor-widget elementor-widget-text-editor\" data-id=\"f43236e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W sektorze B2B (ale tak\u017ce w sektorze B2C) zauwa\u017cyli\u015bmy, \u017ce w ostatnich latach coraz wi\u0119cej firm zwraca szczeg\u00f3ln\u0105 uwag\u0119 na zarz\u0105dzanie relacjami. Ale czym jest zarz\u0105dzanie relacjami? Zarz\u0105dzanie relacjami to budowanie, pog\u0142\u0119bianie i wzmacnianie relacji z klientami. <b>d\u0142ugoterminowy<\/b> oraz <b>tworzenie warto\u015bci<\/b> relacje z klientami.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b57da7\" data-id=\"5b57da7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7716d81 elementor-widget elementor-widget-image\" data-id=\"7716d81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<picture><source srcset=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five.webp\" type=\"image\/webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"806\" src=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five.png\" class=\"attachment-large size-large wp-image-6317\" alt=\"Wektor stworzony przez stories - www.freepik.com\" srcset=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five.png 1000w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-15x12.png 15w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-300x242.png 300w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-768x619.png 768w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-370x298.png 370w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-400x322.png 400w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-900x725.png 900w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-372x300.png 372w, https:\/\/wp.phronesys.prod.aws.phronesys.eu\/wp-content\/uploads\/2019\/06\/high-five-837x675.png 837w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/picture>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><a href=\"https:\/\/www.freepik.com\">Zaprojektowany przez Freepik<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec62e0 elementor-widget elementor-widget-text-editor\" data-id=\"6ec62e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0em;\">Dlaczego zarz\u0105dzanie relacjami jest tak wa\u017cne dla firmy? Co nale\u017cy wzi\u0105\u0107 pod uwag\u0119 podczas nawi\u0105zywania relacji i zarz\u0105dzania nimi? W jaki spos\u00f3b technologia mo\u017ce pom\u00f3c w procesie tworzenia trwa\u0142ych relacji korzystnych dla obu stron?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63acd22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63acd22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dddf14\" data-id=\"1dddf14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dbbdc0 elementor-widget elementor-widget-heading\" data-id=\"7dbbdc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dlaczego zarz\u0105dzanie relacjami?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df4956 elementor-widget elementor-widget-text-editor\" data-id=\"6df4956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aby zrozumie\u0107, dlaczego zarz\u0105dzanie relacjami jest tak wa\u017cnym aspektem, je\u015bli chodzi o klient\u00f3w biznesowych, musimy podkre\u015bli\u0107 niekt\u00f3re cechy rynku B2B.<\/p><ul><li>Na rynkach biznesowych cz\u0119sto istnieje jednostka decyzyjna (DMU), w kt\u00f3rej r\u00f3\u017cni (cz\u0119sto przeszkoleni) pracownicy musz\u0105 wsp\u00f3lnie zdecydowa\u0107, czy kupi\u0107 okre\u015blony produkt lub us\u0142ug\u0119. To sprawia, \u017ce proces decyzyjny jest trudniejszy i d\u0142u\u017cszy w por\u00f3wnaniu do rynku B2C;<\/li><li>Z\u0142o\u017cono\u015b\u0107 towar\u00f3w w sektorze B2B jest generalnie wy\u017csza ni\u017c w sektorze B2C. Proces decyzyjny i zakupowy przy zakupie, na przyk\u0142ad, z\u0142o\u017conego oprogramowania biznesowego r\u00f3\u017cni si\u0119 od tego samego procesu przy zakupie koszulki lub pary spodni.<\/li><li>Na rynkach biznesowych jest zazwyczaj stosunkowo mniej klient\u00f3w dla ka\u017cdego dostawcy. Wzmacnia to pozycj\u0119 klient\u00f3w;<\/li><li>Rynki biznesowe cz\u0119sto wi\u0105\u017c\u0105 si\u0119 z du\u017cymi sumami pieni\u0119dzy, co wymaga pewnej relacji zaufania przed dokonaniem zakupu;<\/li><li>I tak dalej, i tak dalej.<\/li><\/ul><p>Wszystkie powy\u017csze czynniki wskazuj\u0105, \u017ce pozyskiwanie nowych klient\u00f3w jest trudniejsze, dro\u017csze i bardziej czasoch\u0142onne ni\u017c \"utrzymanie\" istniej\u0105cych klient\u00f3w... I w\u0142a\u015bnie dlatego zarz\u0105dzanie relacjami jest tak wa\u017cne. Dobre zarz\u0105dzanie klientami zapewnia zmniejszenie rotacji klient\u00f3w, oszcz\u0119dzaj\u0105c pieni\u0105dze i czas.<\/p><p>Innymi s\u0142owy: poprzez zarz\u0105dzanie relacjami zwi\u0119kszasz warto\u015b\u0107 \u017cyciow\u0105 swoich klient\u00f3w. Przeczytaj wi\u0119cej o warto\u015bci \u017cyciowej klienta i sposobie jej obliczania na stronie <a href=\"https:\/\/blog.hubspot.com\/service\/how-to-calculate-customer-lifetime-value\">Blog HubSpot<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d26bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d26bcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3ae75d\" data-id=\"f3ae75d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f13020 elementor-widget elementor-widget-heading\" data-id=\"8f13020\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jak zarz\u0105dza\u0107 relacjami?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845159f elementor-widget elementor-widget-text-editor\" data-id=\"845159f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Najwa\u017cniejszym elementem dobrego zarz\u0105dzania relacjami jest fakt, \u017ce dzia\u0142a ono w dw\u00f3ch kierunkach. Musi dostarcza\u0107 warto\u015b\u0107 zar\u00f3wno Tobie, jak i klientowi. Oto kilka wskaz\u00f3wek...<\/p><ul><li>Przydziel jednej lub kilku osobom w swojej organizacji konkretne zadanie zajmowania si\u0119 zarz\u0105dzaniem relacjami: zapewni to ci\u0105g\u0142o\u015b\u0107 i sp\u00f3jno\u015b\u0107. Pracownik b\u0119dzie rozwija\u0142 si\u0119 w swojej roli w miar\u0119 up\u0142ywu czasu. Ponadto tworzysz pewien wzorzec rozpoznawalno\u015bci dla klienta, poniewa\u017c b\u0119dzie on cz\u0119sto spotyka\u0142 t\u0119 sam\u0105 osob\u0119;<\/li><li>Klasyfikuj swoje relacje. Wszyscy klienci s\u0105 wa\u017cni. Ale je\u015bli jeste\u015bmy realistami, nie wszyscy klienci s\u0105 r\u00f3wnie wa\u017cni. Wa\u017cne jest, aby o tym pami\u0119ta\u0107, je\u015bli chodzi o zarz\u0105dzanie relacjami. W ten spos\u00f3b mo\u017cesz efektywniej wykorzysta\u0107 czas, kt\u00f3ry w nie inwestujesz. To, w jaki spos\u00f3b skategoryzujesz swoich klient\u00f3w, zale\u017cy od Ciebie, ale powszechnym modelem klasyfikacji relacji jest analiza ABC. W tym modelu dzieli si\u0119 klient\u00f3w na trzy kategorie wed\u0142ug zmiennej, na przyk\u0142ad generowanego zysku. Nast\u0119pnie dostosowuje si\u0119 wysi\u0142ki zwi\u0105zane z relacjami do kategorii, do kt\u00f3rej nale\u017cy dany klient;<\/li><li>Kolejn\u0105 \u015bwietn\u0105 wskaz\u00f3wk\u0105, je\u015bli chodzi o zarz\u0105dzanie relacjami, jest zaanga\u017cowanie grupy docelowej w faz\u0119 projektowania procesu rozwoju produktu. Dobrym tego przyk\u0142adem jest zasada my\u015blenia projektowego. Dzi\u0119ki tej technice organizacje w pe\u0142ni dostosuj\u0105 rozw\u00f3j swoich produkt\u00f3w lub us\u0142ug do klienta. Pierwsza faza procesu my\u015blenia projektowego obejmuje zatem \"empati\u0119\". Celem jest wyeliminowanie za\u0142o\u017ce\u0144 i opracowanie produktu lub us\u0142ugi we wsp\u00f3\u0142pracy z klientem, aby w pe\u0142ni zaspokoi\u0107 jego specyficzne potrzeby. S\u0142uchanie grupy docelowej r\u00f3wna si\u0119 budowaniu warto\u015bci;<\/li><li>I tak dalej, i tak dalej.<\/li><\/ul><p>Pozostaje pytanie, jak \u015bledzi\u0107 dane dotycz\u0105ce klient\u00f3w. Dobrze dzia\u0142aj\u0105cy system CRM mo\u017ce to robi\u0107 w spos\u00f3b sp\u00f3jny, przejrzysty, wydajny i wymierny.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6e882c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6e882c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfe2417\" data-id=\"bfe2417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cc9c5b elementor-widget elementor-widget-heading\" data-id=\"9cc9c5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mo\u017cemy ci w tym pom\u00f3c!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-704a020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"704a020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91f4905\" data-id=\"91f4905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3907efb elementor-widget elementor-widget-text-editor\" data-id=\"3907efb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mo\u017cemy pom\u00f3c Ci na drodze do dobrego zarz\u0105dzania relacjami. Nasz modu\u0142 CRM jest zintegrowany z ka\u017cd\u0105 cz\u0119\u015bci\u0105 naszego oprogramowania; idealne narz\u0119dzie dla polityki klienta. Zainteresowany? <a href=\"https:\/\/phronesys.eu\/modules\/crm\/\">Czytaj wi\u0119cej<\/a> o naszych ofertach lub skontaktuj si\u0119 z nami, aby uzyska\u0107 wi\u0119cej informacji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ad4450\" data-id=\"2ad4450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3181de elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e3181de\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/phronesys.eu\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skontaktuj si\u0119 z nami<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-859984b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"859984b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57bca26\" data-id=\"57bca26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-412159e elementor-widget elementor-widget-spacer\" data-id=\"412159e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>W sektorze B2B (ale tak\u017ce w sektorze B2C) zauwa\u017cyli\u015bmy, \u017ce w ostatnich latach coraz wi\u0119cej firm zwraca szczeg\u00f3ln\u0105 uwag\u0119 na zarz\u0105dzanie relacjami. Czym jednak jest zarz\u0105dzanie relacjami ...<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/znaczenie-zarzadzania-relacjami-w-sektorze-b2b-2\/\"> <span class=\"screen-reader-text\">Znaczenie zarz\u0105dzania relacjami w sektorze B2B<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":9,"featured_media":6317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[72],"tags":[121],"post_folder":[],"class_list":["post-4845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-sheq-xpertise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relationship management in the B2B-sector &#8226; Phronesys<\/title>\n<meta name=\"description\" content=\"In recent years, more and more companies in the B2B-sector started paying extra attention to relationship management. But why? Keep reading\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/znaczenie-zarzadzania-relacjami-w-sektorze-b2b-2\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relationship management in the B2B-sector &#8226; Phronesys\" \/>\n<meta property=\"og:description\" content=\"In recent years, more and more companies in the B2B-sector started paying extra attention to relationship management. But why? 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