{"id":4793,"date":"2019-05-08T14:36:33","date_gmt":"2019-05-08T12:36:33","guid":{"rendered":"https:\/\/phronesys.eu\/?p=4793"},"modified":"2024-04-05T12:58:43","modified_gmt":"2024-04-05T10:58:43","slug":"analiza-srodowiska-jako-dane-wejsciowe-do-analizy-kontekstu-i-interesariuszy-lub-analizy-swot","status":"publish","type":"post","link":"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/analiza-srodowiska-jako-dane-wejsciowe-do-analizy-kontekstu-i-interesariuszy-lub-analizy-swot\/","title":{"rendered":"Analiza \u015brodowiska jako wk\u0142ad do analizy kontekstu i interesariuszy lub SWOT"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tCzy analiza PEST\/PESTEL kojarzy Ci si\u0119 z godzinami pracy administracyjnej? Po co w og\u00f3le zawraca\u0107 sobie g\u0142ow\u0119 analiz\u0105 czynnik\u00f3w politycznych, ekonomicznych, spo\u0142ecznych, technologicznych, ekologicznych i prawnych? Czym jest tak zwana analiza PEST\/PESTEL? I jak okre\u015bli\u0107 zakres analizy?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ramy strategiczne dla organizacji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dobrze wywa\u017cony proces rozwoju strategii sk\u0142ada si\u0119 z kilku etap\u00f3w.<\/p>

  1. Analizujesz swoje \u015brodowisko wewn\u0119trzne i zewn\u0119trzne, aby odkry\u0107 potencjalne zagro\u017cenia i mo\u017cliwo\u015bci dla swojej organizacji.<\/li>
  2. Anga\u017cujesz jak najwi\u0119cej istotnych interesariuszy (pracownik\u00f3w, klient\u00f3w, dostawc\u00f3w, udzia\u0142owc\u00f3w... ), aby zarejestrowali swoje marzenia i oczekiwania wobec Twojej firmy.<\/li>
  3. Faza kreatywnego i nieszablonowego my\u015blenia<\/li>
  4. Faza podejmowania decyzji<\/li>
  5. Spisanie wizji i strategii firmy. Na tym etapie strategia staje si\u0119 tak konkretna, jak to tylko mo\u017cliwe, poprzez okre\u015blenie dzia\u0142a\u0144 i kluczowych wska\u017anik\u00f3w wydajno\u015bci (KPI).<\/li><\/ol>

    Wielu mened\u017cer\u00f3w i lider\u00f3w ufa \"swoim przeczuciom\", je\u015bli chodzi o proces podejmowania decyzji. Oczywi\u015bcie do\u015bwiadczeni mened\u017cerowie mog\u0105 zaufa\u0107 swojemu instynktowi, aby oceni\u0107 r\u00f3\u017cne scenariusze i wybra\u0107 w\u0142a\u015bciw\u0105 \u015bcie\u017ck\u0119 dla swojej firmy.<\/p>

    Niemniej jednak, silni mened\u017cerowie nie polegaj\u0105 \u015blepo na swojej intuicji. \u0141\u0105cz\u0105 podejmowanie decyzji w oparciu o dowody z intuicj\u0105.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Analiza Pestel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Dobrze znan\u0105 metodologi\u0105 zbierania u\u017cytecznych fakt\u00f3w i liczb jest analiza PEST\/PESTEL. PEST to akronim od Political, Economic, Social i Technological. Jest to podstawowa wersja tej metodologii. Istnieje wiele rozszerze\u0144: PESTEL\/PESTLE, SLEPT, STEEPLE, STEEPLED... w kt\u00f3rych dodaje si\u0119 dodatkowe czynniki zewn\u0119trzne do analizy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Dobra analiza PEST\/PESTEL zawiera rozdzia\u0142 fakt\u00f3w i liczb w ka\u017cdym wymiarze. Zebranie tych informacji mo\u017ce by\u0107 \"piekielnie trudnym zadaniem\", ale nast\u0119pny krok jest by\u0107 mo\u017ce jeszcze trudniejszy. Powiniene\u015b zdefiniowa\u0107 szereg obiektywnych wniosk\u00f3w dla ka\u017cdego wymiaru. Trzecim krokiem jest om\u00f3wienie ka\u017cdego wniosku mo\u017ce<\/i> oznacza dla Twojej organizacji: jakie szanse lub zagro\u017cenia odkrywamy? Jakie dzia\u0142ania zamierzamy zaplanowa\u0107, aby poradzi\u0107 sobie z tymi potencjalnymi zagro\u017ceniami i mo\u017cliwo\u015bciami? I jakich interesariuszy zamierzamy zaanga\u017cowa\u0107, aby poradzi\u0107 sobie z tymi zagro\u017ceniami i mo\u017cliwo\u015bciami?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Co z tego b\u0119d\u0119 mia\u0142?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Je\u015bli jeste\u015b Certyfikat ISO<\/b>Analiza PEST\/PESTEL stanowi doskona\u0142y wk\u0142ad w coroczn\u0105 analiz\u0119 kontekstu i interesariuszy.<\/p>

    Po drugie, wyniki analizy PEST\/PESTEL s\u0105 nast\u0119puj\u0105ce cenny wk\u0142ad w analiz\u0119 SWOT<\/b>. W analizie SWOT mocne i s\u0142abe strony znajduj\u0105 si\u0119 wewn\u0105trz firmy, a szanse i zagro\u017cenia na zewn\u0105trz (np. w \u015brodowisku zewn\u0119trznym) organizacji. Aby stworzy\u0107 odpowiedni SWOT, powiniene\u015b wiedzie\u0107, co dzieje si\u0119 w Twoim \u015brodowisku.<\/p>

    Opr\u00f3cz monitorowania zmian w \u015brodowisku zewn\u0119trznym, nale\u017cy r\u00f3wnie\u017c \u015bledzi\u0107 zmiany w swoim otoczeniu. \u015brodowisko wewn\u0119trzne<\/b> r\u00f3wnie\u017c. Jak zadowoleni s\u0105 Twoi pracownicy? Jak d\u0142ugo pracuj\u0105 dla Twojej firmy? Je\u015bli odchodz\u0105, to dlaczego? W jaki spos\u00f3b Twoi wsp\u00f3\u0142pracownicy s\u0105 na bie\u017c\u0105co w zakresie swojej specjalizacji? Jak zarz\u0105dzamy kompetencjami w naszej organizacji?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Jak zagwarantowa\u0107 skuteczno\u015b\u0107 analiz?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    System zarz\u0105dzania jako\u015bci\u0105 (na przyk\u0142ad ISO 9001, ISO 14001 lub ISO 45001) zapewnia, \u017ce organizacja uwzgl\u0119dnia wszystkie te elementy w procesie podejmowania decyzji. Ale w jaki spos\u00f3b mo\u017cna poradzi\u0107 sobie z tymi analizami skutecznie i bez godzin pracy administracyjnej? Istnieje wiele narz\u0119dzi (technologicznych), kt\u00f3re pomagaj\u0105 analizowa\u0107 czynniki zewn\u0119trzne i wewn\u0119trzne.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Nasza aplikacja oparta na chmurze u\u0142atwia system zarz\u0105dzania jako\u015bci\u0105. Chcesz dowiedzie\u0107 si\u0119 wi\u0119cej? Skontaktuj si\u0119 z nami, aby uzyska\u0107 bezp\u0142atn\u0105 prezentacj\u0119 naszego oprogramowania i wiedzy!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSkontaktuj si\u0119 z nami<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Jak monitorujesz zmiany w swoim otoczeniu? Jakie s\u0105 Twoje pogl\u0105dy na temat intuicyjnego i racjonalnego podejmowania decyzji? Jakie technologie u\u0142atwiaj\u0105 analiz\u0119 otoczenia? Podziel si\u0119 z nami swoimi przemy\u015bleniami, ch\u0119tnie z Tob\u0105 o tym porozmawiamy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Czy analiza PEST\/PESTEL kojarzy Ci si\u0119 z godzinami pracy administracyjnej? Po co w og\u00f3le zawraca\u0107 sobie g\u0142ow\u0119 analiz\u0105 czynnik\u00f3w politycznych, ekonomicznych, spo\u0142ecznych, technologicznych, ekologicznych i prawnych? Czym jest tak zwana analiza PEST\/PESTEL ...<\/p>\n

    Analiza \u015brodowiska jako wk\u0142ad do analizy kontekstu i interesariuszy lub SWOT<\/span> Read More »<\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[72],"tags":[121],"post_folder":[],"class_list":["post-4793","post","type-post","status-publish","format-standard","hentry","category-blog-en","tag-sheq-xpertise"],"yoast_head":"\nContext and stakeholder analysis or SWOT • Phronesys<\/title>\n<meta name=\"description\" content=\"Do you also think a PESTEL analysis takes forever to finish? It doesn't have to be that difficult. Keep reading and discover an easier way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/analiza-srodowiska-jako-dane-wejsciowe-do-analizy-kontekstu-i-interesariuszy-lub-analizy-swot\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Context and stakeholder analysis or SWOT • Phronesys\" \/>\n<meta property=\"og:description\" content=\"Do you also think a PESTEL analysis takes forever to finish? It doesn't have to be that difficult. 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