{"id":4750,"date":"2019-04-17T12:34:08","date_gmt":"2019-04-17T10:34:08","guid":{"rendered":"https:\/\/phronesys.eu\/?p=4750"},"modified":"2024-04-05T12:58:51","modified_gmt":"2024-04-05T10:58:51","slug":"w-jaki-sposob-mozemy-gromadzic-i-uwzgledniac-spostrzezenia-klientow-w-naszych-uslugach","status":"publish","type":"post","link":"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/w-jaki-sposob-mozemy-gromadzic-i-uwzgledniac-spostrzezenia-klientow-w-naszych-uslugach\/","title":{"rendered":"W jaki spos\u00f3b mo\u017cemy gromadzi\u0107 i uwzgl\u0119dnia\u0107 spostrze\u017cenia klient\u00f3w w naszych us\u0142ugach?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4750\" class=\"elementor elementor-4750 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72755f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72755f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f9ca36\" data-id=\"9f9ca36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d178a1c elementor-widget elementor-widget-text-editor\" data-id=\"d178a1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: center;\">Jeden z najbardziej znanych cytat\u00f3w w odniesieniu do <b>zaanga\u017cowanie klienta<\/b> jest niew\u0105tpliwie:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec24de elementor-widget elementor-widget-text-editor\" data-id=\"8ec24de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0em;\">\"Gdybym zapyta\u0142 ludzi, czego chc\u0105, odpowiedzieliby, \u017ce szybszych koni\".\u00a0\u00a0<\/span><span style=\"color: #4d5156; font-family: arial, sans-serif; font-size: 14px; text-align: left;\">-\u00a0<\/span><span style=\"letter-spacing: 0em;\">\u00a0Henry Ford<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db22ce6 elementor-widget elementor-widget-text-editor\" data-id=\"db22ce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrzeciwnicy anga\u017cowania klient\u00f3w wci\u0105\u017c u\u017cywaj\u0105 tych s\u0142\u00f3w jako dowodu na to, \u017ce prze\u0142omowe innowacje powstaj\u0105 bez udzia\u0142u klient\u00f3w. Niestety, prawdziwych wizjoner\u00f3w i innowator\u00f3w, takich jak Henry Ford czy Steve Jobs, jest niewielu. Dla wi\u0119kszo\u015bci przedsi\u0119biorc\u00f3w spostrze\u017cenia klient\u00f3w s\u0105 naprawd\u0119 cenne. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-969bae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"969bae7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c2162d\" data-id=\"2c2162d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54276ee elementor-widget elementor-widget-heading\" data-id=\"54276ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#d12c36\">Informacje o klientach <\/font>  jako szansa na popraw\u0119<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074d17a elementor-widget elementor-widget-text-editor\" data-id=\"074d17a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Przede wszystkim spostrze\u017cenia klient\u00f3w s\u0105 szans\u0105 na ulepszenie produkt\u00f3w i\/lub us\u0142ug. Pytanie brzmi: jak zebra\u0107 przydatne informacje o klientach?<\/p><p>Istnieje wiele technik zbierania informacji o klientach. Tom i David Kelley, autorzy bestseller\u00f3w i za\u0142o\u017cyciele wielokrotnie nagradzanej firmy projektowej IDEO, m\u00f3wi\u0105 o \"projektowaniu skoncentrowanym na cz\u0142owieku\". Zgodnie z t\u0105 filozofi\u0105 nale\u017cy skupi\u0107 si\u0119 na ko\u0144cowym u\u017cytkowniku produktu\/us\u0142ugi. Uwa\u017caj\u0105 oni, \u017ce tajemnica silnego designu tkwi w robieniu dw\u00f3ch rzeczy:<\/p><ul><li>Obserwuj zachowanie u\u017cytkownik\u00f3w. Jak zachowuj\u0105 si\u0119 u\u017cytkownicy podczas korzystania z produktu\/us\u0142ugi? Jakie problemy napotykaj\u0105? Czy u\u017cytkownik ko\u0144cowy grymasi? Napraw to.<\/li><li>Postaw si\u0119 w sytuacji u\u017cytkownika ko\u0144cowego. Spr\u00f3buj poczu\u0107 to, co czuj\u0105 Twoi u\u017cytkownicy... Co Ci si\u0119 podoba, a co Ci\u0119 frustruje?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f05b859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05b859\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2795624\" data-id=\"2795624\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-337bddc elementor-widget elementor-widget-heading\" data-id=\"337bddc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#d12c36\">Zaanga\u017cowanie klienta <\/font> dla rosn\u0105cej satysfakcji klient\u00f3w<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6272ace elementor-widget elementor-widget-text-editor\" data-id=\"6272ace\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Klienci, kt\u00f3rzy czuj\u0105 si\u0119 zrozumiani, s\u0105 prawdopodobnie bardziej zadowoleni. Jak jednak zaanga\u017cowa\u0107 klient\u00f3w w proces podejmowania decyzji? Jedn\u0105 z cz\u0119sto stosowanych technik jest tworzenie podr\u00f3\u017cy klienta: mapy podr\u00f3\u017cy, kt\u00f3r\u0105 klienci odbywaj\u0105, gdy korzystaj\u0105 z Twojej us\u0142ugi. Najpierw sporz\u0105dza si\u0119 list\u0119 wszystkich krok\u00f3w podejmowanych przez klient\u00f3w. Po drugie, zastanawiasz si\u0119, jakie uczucia towarzysz\u0105 klientom na ka\u017cdym etapie.<\/p><p>Aby stworzy\u0107 w\u0142a\u015bciw\u0105 podr\u00f3\u017c klienta, musisz obserwowa\u0107 prawdziwych klient\u00f3w i anga\u017cowa\u0107 ich podczas tworzenia podr\u00f3\u017cy klienta. Technika ta pomaga zrozumie\u0107 potrzeby klient\u00f3w i bariery, z jakimi spotykaj\u0105 si\u0119 na ka\u017cdym etapie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52fb1db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52fb1db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b3e676\" data-id=\"3b3e676\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-328a4eb elementor-widget elementor-widget-heading\" data-id=\"328a4eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font color=\"#d12c36\">Technologia <\/font> monitorowanie zadowolenia klient\u00f3w<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-086e326 elementor-widget elementor-widget-text-editor\" data-id=\"086e326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Opr\u00f3cz stymulowania zaanga\u017cowania klient\u00f3w, kluczowe znaczenie ma monitorowanie ich satysfakcji. Zadowolenie klienta to stopie\u0144, w jakim us\u0142ugi\/produkty spe\u0142niaj\u0105 oczekiwania klient\u00f3w. Zadowolenie klienta to nie tylko to, jak bardzo jest on zadowolony z us\u0142ugi\/produktu, ale tak\u017ce to, jak bardzo jest zadowolony z og\u00f3lnego do\u015bwiadczenia, jakie ma z Twoj\u0105 organizacj\u0105.<\/p><p>Technologia mo\u017ce by\u0107 bardzo przydatna do monitorowania satysfakcji klient\u00f3w. W ci\u0105gu kilku minut mo\u017cna stworzy\u0107 ankiet\u0119 i wys\u0142a\u0107 j\u0105 do wszystkich klient\u00f3w lub do wybranego ich segmentu. Analiza wynik\u00f3w jest dziecinnie prosta dzi\u0119ki dobrze dzia\u0142aj\u0105cemu oprogramowaniu. Pozwala to na zebranie wielu spostrze\u017ce\u0144, kt\u00f3re zainspiruj\u0105 Ci\u0119 do kreatywnych dzia\u0142a\u0144 w celu optymalizacji us\u0142ug i produkt\u00f3w.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02e1dda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02e1dda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24904ef\" data-id=\"24904ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a26437f elementor-widget elementor-widget-heading\" data-id=\"a26437f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A ty?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fdcd22e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdcd22e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94f5238\" data-id=\"94f5238\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e7661 elementor-widget elementor-widget-text-editor\" data-id=\"62e7661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jak anga\u017cujesz swoich klient\u00f3w? Jakie s\u0105 Twoje przemy\u015blenia na temat zaanga\u017cowania klient\u00f3w? W jaki spos\u00f3b \u015bledzisz satysfakcj\u0119 klient\u00f3w? Czy posiadasz w pe\u0142ni wyposa\u017con\u0105 aplikacj\u0119 CRM w swojej organizacji?\u00a0<\/p><p><a href=\"https:\/\/phronesys.eu\/modules\/crm\/\">Czytaj wi\u0119cej<\/a>\u00a0o tym, jak digitalizujemy CRM w naszej aplikacji lub skontaktuj si\u0119 z nami, aby uzyska\u0107 wi\u0119cej informacji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed96d83\" data-id=\"ed96d83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0136bf1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0136bf1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/phronesys.eu\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skontaktuj si\u0119 z nami<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd58072 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd58072\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bf9c0c\" data-id=\"2bf9c0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a67a8ef elementor-widget elementor-widget-spacer\" data-id=\"a67a8ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Jednym z najbardziej znanych cytat\u00f3w w odniesieniu do zaanga\u017cowania klient\u00f3w jest bez w\u0105tpienia: \"Gdybym zapyta\u0142 ludzi, czego chc\u0105, powiedzieliby, \u017ce szybszych koni\" - Henry Ford Przeciwnicy ...<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/w-jaki-sposob-mozemy-gromadzic-i-uwzgledniac-spostrzezenia-klientow-w-naszych-uslugach\/\"> <span class=\"screen-reader-text\">W jaki spos\u00f3b mo\u017cemy gromadzi\u0107 i uwzgl\u0119dnia\u0107 spostrze\u017cenia klient\u00f3w w naszych us\u0142ugach?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[72],"tags":[121],"post_folder":[],"class_list":["post-4750","post","type-post","status-publish","format-standard","hentry","category-blog-en","tag-sheq-xpertise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Incorporate customer insights into your services &#8226; Phronesys<\/title>\n<meta name=\"description\" content=\"For most entrepreneurs customer insights are truly valuable. But the question is how do you gather useful customer insights? Read further\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/pl\/w-jaki-sposob-mozemy-gromadzic-i-uwzgledniac-spostrzezenia-klientow-w-naszych-uslugach\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incorporate customer insights into your services &#8226; Phronesys\" \/>\n<meta property=\"og:description\" content=\"For most entrepreneurs customer insights are truly valuable. But the question is how do you gather useful customer insights? 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