{"id":4503,"date":"2019-03-06T11:55:32","date_gmt":"2019-03-06T10:55:32","guid":{"rendered":"https:\/\/phronesys.eu\/?p=4503"},"modified":"2024-04-05T12:59:45","modified_gmt":"2024-04-05T10:59:45","slug":"what-iso","status":"publish","type":"post","link":"https:\/\/wp.phronesys.prod.aws.phronesys.eu\/en\/what-iso\/","title":{"rendered":"What is ISO?"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tEveryone knows ISO. Sometimes it has a time consuming and administrative connotation: set out procedures, plan management reviews, document customer complaints and supplier ratings, ... Some organizations are still arranging things (retroactively) the week before an external audit. But what are the benefits of an ISO certificate? Who creates these standards? Why do they exist in the first place? Why should you aim for a certificate?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Vector<\/picture>\t\t\t\t\t\t\t\t\t\t\t
Designed by Freepik<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Standards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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First of all, what is a standard? A standard simply refers to \"how one is going to do something. We distinguish two types of standards: internal and external standards.<\/p>

Internal standards are drawn up independently on organization level. They are strongly related to the identity, purpose and strategy of a certain organization. For example; how Starbucks coffee tastes depends heavily on the standards set internally.<\/p>

External standards, on the other hand, are drawn up by other - authorized - institutions. A well-known example is the ISO institute: International Organization for Standardization. They create third party standards; the so-called ISO standards. Companies can certify themselves in ISO standards through an audit; whereby the organization in question is checked for the implementation of a certain standard. If a company has a certain certificate, you can be confident that that company works according to a specific standard.<\/p>

So why do such measures exist? Well... It's easy to say you meet certain standards. Being able to substantiate it is something else. Every day companies bombard us with marketing messages that actually say: \"We are the best supplier\/partner for you!\". And that's exactly why those third-party audits take place. Certificates contribute to the credibility of such messages and to the credibility of the company in general. This is extremely valuable in the communication between a corporation and its target group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fun Fact<\/u>:<\/em>\u00a0 ISO is derived from the Greek word \"isos,\" which means \"equal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What's in it for me?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Perhaps more importantly: What's in it for me? Why should I invest in ISO certification at all? Actually, one can confidently say that certifying yourself brings a lot of relevant advantages.<\/p>